The approach to practice real simple. If your main motivation is to indulge your ego, to become the famous one that everyone else envies, and to grace the “common man” with the privilege of allowing them to come to your show, you will fail.
I don’t care if you have a record deal with a major label, representation by a famous artist manager, or a booking deal with the top agent at the biggest agency. You will fail.
On the other hand, if you understand the new economy, you understand the value of trading information for content, and you’re willing and capable of creating meaning with people, then you will succeed.
You want to be a hit act? You need to understand what type of life that really is. You need to understand that by choosing this lifestyle, you’re joining the ranks of the working class. And you’re going to have to work hard for your success. Once you reach your goal, you’re going to have to work for a long time to maintain it.
You have to understand The Power Of Free Music
You have to understand that it is you who is privileged to have the honor to have the attention of a few people for the nite, that they have chosen to let you entertain them. You’re working for the common man, and you are the common man.
At this point, I’ve been working for a long time in this space – the place where the money comes only after you create meaning with people. It’s been a very rough road to say the least, and there’s still a long way to go. So far, it’s looked nothing like I expected it to, and directions have changed more times than I can count. But I’m still plowing away, and while not every idea comes to fruition, a few do.
One of these ideas is the Three Side Single, which I launched a few weeks ago. The idea of the Three Side Single is a simple three song release that is download only, and available for $0. All you do is trade your email address for a download.
The inaugural release of this series I did in partnership with the Nashville indie rock band, Kink Ador.
Kink Ador understands the power of free music. Both Kink Ador, and myself, invite you to join the tribe.
I’m excited to tell you that a project I produced, recorded, and mixed mid-2011 has now been released…
The Kink Ador Three Side Single.
This release also serves as the “soft-launch” of a series I want to continue doing, called the Three Side Single. The idea is to partner up with indie bands to record and release three songs of original music, and distribute this as a $0 download to anyone who signs up to an email list. It’s kinda like The Peel Sessions, Daytrotter, or Third Man Records, but with my own little personal style and musical curation.
While in the future I may run a dedicated email list for this project, this initial release is going through the list of the Nashville indie rock band Kink Ador. The $0 download works through their website/email list – trade your email via the form on the Kink Ador website, and download all three songs.
At the moment, I’m seeing the potential for this idea before I carry forward (hence the “soft-launch” vernacular), but depending on how promising things turn out I may do more of these releases in 2012 with more bands.
Grab the Kink Ador Three Side Single here: http://kinkador.com/3ss
Happy New Year