Posted on 15-04-2010
Filed Under (announcements) by Jon Stinson

iTunes Gift Card

I recently received a $15 iTunes gift card, and decided I wanted to do something a bit altruistic with it. Being a part of the team that surrounds indie artists, I know first hand how much work is involved on so many levels to get an artist off the ground. I know how hard it is to get the whole operation to a point where everyone involved can make a living from it.

So I decided that I wanted to use my $15 to support artists and teams just like those I’ve had experience working with-people who are just like me. Because I know what it’s like on the day-to-day level. I know first hand the sacrifices people make for a career in music. And I know exactly how tough the music business is.

So why am I telling you this? Because I want you to help me decide who to support. We’ve all got friends who we want to see make it. That we support by going out to every show they put on, buy every recording they put out, and tell everyone we know to come to their shows and buy their music too. The type of artist I’m describing might even be you, yourself!

Here’s the stipulations for this little contribution:

  • I’m only going to purchase one song per artist, so I’m buying 15 songs by 15 different artists.
  • The artists have to be indie artists. Either they are signed to a very indie label, have a small team of entrepreneurs helping them in some way, or they are funding their career on their own (or have an entrepreneur helping them with the funding part). The point here is that they are local indie artists that you know, bootstrapping their way. Not Coldplay, making $3 million a nite.
  • The people you suggest have to want it. They have to have made real sacrifices, poured their heart and soul into their craft, and shed blood, sweat, and tears along the way. I want to know I’m supporting people who are dedicated. That there is real emotion involved. Not someone who is just a half-way hobbyist, not fully committed, not willing to do what it takes to succeed, squanders their opportunities and/or resources, or otherwise has a since of entitlement, selfishness, or general bad attitude about them.

$1 is a small contribution. But I know from experience that every contribution makes a difference. So let’s do our part to support these artists. Put your suggestions in the comments below, and sometime around May 1st I’ll use my iTunes card to purchase songs by the first 15 artists (as long as they meet the stipulations above) suggested. And if you want to suggest yourself, go right ahead :)

*Update: If you don’t want to make your suggestions in public, send an email to: stinson[AT]producernotes[DOT]com

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