Posted on 25-05-2012
Filed Under (links and resources) by Jon Stinson

Well, it’s official… I’ve started making iPhone apps, and I’m loving it!

Last week I posted about my new iPhone game, Syntax!, and that I was really excited to have released my very first game ever on the App Store.

This week I’ve been doing some promotions for Syntax!, and it’s been such an exciting learning experience to see how this industry really works from the inside. It’s a pretty cool thrill ride to watch your app climb the charts on an hour-by-hour basis, and it’s pretty much got me addicted to this business.

As I mentioned in my post last week, making iPhone apps is something I’ve been interested in for quite a while, but hesitated to actually get into for 3 or 4 years. At the time I was pretty focused on building an artist marketing and management company, so naturally, I was very interested in iPhone apps that could promote recording artists in innovative ways.

At the time, there were several artists who were experimenting with this idea, and it looked like they were on to something pretty exciting and innovative. Seeing these artists release apps fired my mind up with seemingly endless ideas and possibilities for how music could be distributed in an innovative and interactive way, engaging fans, and growing a fanbase that any of us indie artists would not only be completely elated to have, but also a fanbase that would be ultra-engaged – the key ingredient to indie success.

The only problem (for me, at least), was that all my developer friends and contacts who were already working professionally in the iPhone app space were telling me how complex and expensive it is to build an iPhone app. I quickly found out that I was going to need to hire around a dozen people and have a budget of no less than $30,000. Deflated, I put all my app ideas on the back-burner in hopes to one day have the budget to be able to create an app.

That all changed when I accompanied a good friend of mine to San Diego last summer to attend a marketing seminar. My buddy had an extra seat available to the seminar, and invited me out. All I had to do was buy a plane ticket to get out there. And since I’ve got a huge passion for digital marketing, I jumped at the chance to go.

Attending the seminar in San Diego, set into motion a couple key thought processes, and suddenly I found myself inspired; I was thinking about iPhone apps all over again.

By late August of 2011 I was in. The guy who organized the seminar in San Diego put out a course on making iPhone apps. I signed up, and quickly began learning tons of information – stuff that it seemed like all my developer friends weren’t aware of. My perspective had completely changed. Now I was learning how it’s possible to make an iPhone app for substantially less than $30,000. My hope had finally come true. I could afford to make an app.

I made the decision to not talk about my app business side-project for a while, as I wanted to get a solid footing before I began posting thoughts and information about this on Producer Notes. But now that I’ve released my first app, I’m going to spend some time sharing thoughts and ideas about the iPhone app industry on this blog from time-to-time. I still intend to keep Producer Notes primarily about music recording and production, but I think it’s also valuable to occasionally share ideas about making apps. I’m currently building a website for my app company, and once it’s built I’ll be posting a lot more of this type of content there. I’ll make and announcement here when it goes live, and if this type of stuff interests you at all, you can check it out at that time.

I want to share a video with you from Chad Mureta. Chad is kinda the guy who started it all (in my newly formed group of developer friends), as I learned everything I know about making iPhone apps from the guy who learned from Chad. I recently bought Chad’s book, and have already picked up some things that I can’t wait to put into action.

If you’re interested at all in the iPhone app business, and would like to know how to get started building a business from making apps, then take a few minutes to watch this video. You might pick up a few key pieces of information like I did, that will completely remove the barrier that’s keeping you from getting started.

Now I gotta get back to that app promotion, and check in on how it’s doing!


[In full disclosure I want to be upfront and tell you the posted link is an affiliate link, and if you click it, I do stand to make some money. But I would NEVER endorse a product or service that I didn't fully believe in, and as I've gone through a course just like this one in order to learn how to start an app business, I know first hand how incredibly valuable something like this is. I'm literally watching my iPhone game climb the charts on the App Store as I type this blog post.]

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