I just finished reading Seth Godin’s new book Tribes. It’s an extremely motivational book about leadership. It’s also extremely short and to the point. I read the entire book in four hours, and the only reason it took me so long (it didn’t take me long at all!) is because I paused to take time to carry out my daily responsibilities.

This book is practically written for the music industry (Musicians, do you realize that your fans are your tribe?). I recommend every entrepreneur read this book (hint: everyone is an entrepreneur). I think this book should be a requirement for all leaders-and record producers and audio engineers are all leaders (hint: if you are reading this blog, you are a leader). If I were teaching a college course-any college course-I would make it a requirement to read this book, so needless to say I think all college students should read this book immediately.

Go read this book. Don’t waste time coming up with reasons why you can’t read this book, just get it done. We are all busy. We all have way too much stuff to be doing (Yeah, I know you have that presentation to prepare, or that test to study for, or that guitar to record, or that vocal to comp, or that checkbook to balance), but by the time you’re done thinking through all the chores you have to complete, you could be 50 pages in, and halfway to that brilliant epiphany that is going to set new things in motion for you.

Do this: take one week, and plan to work just a tiny bit harder. Put in just a little extra time by forgoing your regular relaxation time, and trade it for just a little time reading Tribes. It’s an extremely small investment for a potentially enormous return. And because you’re a faster reader than me, it won’t even take you four hours. Then you will be a heretic, the term Seth uses in the book to describe a person who does not accept the status quo, but instead evokes change (i.e. a leader). To make it almost effortless, the book is offered in multiple formats (even a free version). When you are finished with the book, give your copy to a friend.

One last thing: look for my buddy, Jonathan Harms, on the inside cover.

I’d love to hear about your epiphanies in the comments!