Posted on 09-02-2012
Filed Under (contemplations) by Jon Stinson

Right now, I’m finding my way back to the serenity of simplicity. And it’s so sublime.

I’ve never won when things have gotten complicated. Never.

“Simplicity is the ultimate sophistication” (as Da Vinci said, and Apple made famous).

//Jon
Website: jonstinson.com
Facebook: www.facebook.com/stnsn
Twitter: @stsn

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Posted on 06-10-2011
Filed Under (contemplations) by Jon Stinson

Honestly, I’m conflicted to write a “remembrance” post. It seems just a little weird, irreverent, and kind of melodramatic.

But considering the significance of the devices in my life specifically-which were astonishingly a collective work of art that also happened to be revolutionary and powerful machines-something just does not seem right about going along in my day without acknowledging the passing of an icon.

Growing up in my family, we always had Apple computers-never the alternative options, which in those days were pretty much only IBM machines running DOS (Windows had not come around yet). The first computer I ever interacted with as a child was an Apple II. Specifically, I believe it was an Apple IIGS. I played archaic games that had to be loaded from one of those 5.25 inch floppy disks (“Ghostbusters” was my favorite game on this machine).

Sometime in the mid 80s my dad purchased one of the early Macintosh model computers. I know for certain it was the Macintosh SE, but it only had one floppy drive, and a black-and-white screen. This was the computer my dad used as one of the partners in a business he helped start in the late 80s.

Around ages 8-15 or so, my cousin and I were fairly close. We would often spend Saturdays at one another’s houses playing games on the computer. This I remember kind of being my first involvement in the “Mac vs. PC” debate, as his part of the family always used computers of the other platform. Early on, Windows had still not come on the scene, and IBM was pretty much the only alternative to Apple computers. So when I went to Stephen’s house, I was always confused about DOS, and how in the world to use his computer. Once we rolled into the early 90s, I do remember Stephen having some Gateway computers, running early versions of Windows (which I was just as confused by, as from from what I can remember, there was still a lot of DOS involved in these early versions of Windows).

Later on in high school, as I really begin to get into music and recording, Apple computers were obviously a big part of this. At this point, Apple computers may have lost the “Mac vs. PC” debate in the eyes of the public (so much more software had been developed for PC’s than Macs), but the creative community still maintained that those serious about their art had to have a Mac. I remember receiving a full computer recording setup as a gift one Christmas-consisting of an emagic Audiowerk8 card, emagic Logic Audio software (kinda funny/ironic that Apple ended up buying emagic around 2002), a small Mackie mixer, and some Alesis Point Seven monitors. This immersed me whole-heartedly into music and recording, one of the most exciting times I can remember of my teenage years.

In college I continued to explore music and recording, choosing Belmont University because of my attraction towards the school’s music and recording offerings. During these years I owned one of the first iBooks. This was also about the time that Apple computers were finally becoming cool, and anyone who was a hip college student knew that you had to own a Mac. Of course, I had been a Mac user long before it was “cool” ;)

Post college, I got a job a recording studio, and began my career in the music business. Need I even mention that every recording studio in the world has always run Pro Tools on a Mac. So as I began the professional phase of my life, Apple was a key aspect of it.

Once concluding my time an assistant/house engineer at the studio, and deciding to set up my own freelance production and recording business, I of course bought a Mac to run Pro Tools on. To manage my business, I use two Macintosh computers-a Mac Pro as my Pro Tools rig, and a Macbook Pro that I do everything else with (invoicing, accounting, blogging, email, etc). As I think about this now, it’s kind of a neat thing that in essence my dad passed down his practice of using a Mac to run his business to me, as I use a Mac to run my business today.

So while it may seem a bit melodramatic to write a “remembrance” post such as this one, and as I am a bit concerned that publishing this post might come off like I’m taking advantage of the passing away of such a great figure of our time (please know that I’m not. That I am sincere in what Apple represents to me), I simply could not let the day pass without some form of an acknowledgement, as Apple devices have not only been a significant part of my life growing up (I’ve never owned a PC), but also one of the core tools I use today to make money.

It’s kind of weird for me to be saddened by the passing of Steve Jobs. I never knew the man personally. But he has had a remarkable impact on me personally. I’ve drawn a countless amount of inspiration from him throughout my adult life, and aspire to do something that resonates with others-even if it’s just a fraction when compared to him (I’ll be striving for this the rest of my life).

When Steve Jobs was forced out of Apple in the mid 90s, then brought back to revive the company in the late 90s, I began to think about what Apple Computer would be like without him at the helm. And in 2004 when it came into the public awareness that he had been dealing with health-related issues, I began to think about the inevitability of one day Steve Jobs leaving Apple for good. And now that that day has come, it’s kinda hard to accept. A strange and kind of irrational melancholy.

With the passing of such an iconic figure, one can only begin to think about their own life, the inevitability that every single one of us has a day in which we will pass from this earthly existence, and how we spend our time up until then.

Hopefully we each leave a legacy that inspires the world in some small way.

//Jon

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Posted on 01-04-2008
Filed Under (music business) by Jon Stinson

My business partner just informed me. Read this immediately!
[http://lefsetz.com/wordpress/index.php/archives/2008/04/01/apple-buys-universal]

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